For selling digital product, you will need at least a simple three WebPages (Squeeze or Opt-in page, landing or sale webpage and a Thank you page) and a backend billing system.

In this step, we will touch on the webpages and getting digital products.

Squeeze or Opt-in page
Regardless which approaches you are to take, you should have an opt-in page to allow your visitors to enter in their name and email addresses. This is very important as it will help you to promote your product or services at a later stage and turn your visitor to prospect and subsequently to your customers.

Targeted opt-in email list is one of the most powerful website promotion and Internet marketing strategies. Email is still the most fundamental and convenient form of global communication. And because emails are sent directly to the recipients genuinely interested in the offers they signed up to receive, the opt-in email list gives you a good chance to offer them products and services or entice them to perform another action that will generate revenue.

You could know more about how to setup an opt-in page using auto responder tool. However, you will need to subscribe the tool before you could use it. Simply get to the auto responder webpage and take a tour. They will tell you more about setting up of an auto responder to capture your visitor information (i.e. also commonly known as setting up a building list). The tool is particular useful to capture your visitor data, as well as following up with them. You can find more details on Auto responder tools under Web Marketing section.

Sales page
You will need to draft a killer sales letter to put into your sale webpage so as to increase your sales. You could easier get a killer sales letter written by an expert or written yourself in any word document. The content of a killer sales letter should cover the followings:

1) Why there is a need for your product in the market?
2) Why your visitors want to buy from you and not from your competitor?
3) What benefit can your visitors get if he buys the product from you?
4) Why there is a need to buy the product now?

Note that a killer sales letter will be considered good if it has 2 % conversion rate (In other word, if 2 out of 100 visitors that view your killer sales letter actually buy the product from you). See an example of a good killer sales letter. This killer sales letter has been drafted by an affiliate expert, Ewen Chias. He is a number #1 affiliate expert in the world.

Transaction Page
You will need to have a backend payment merchant to deal with those purchases from your customer. You will need to apply through them to sell your products. They will guide you through and provide a link to you so that you could link this URL address to your webpage.

The backend payment system will be covered more in details in the other section.

Digital products
Besides having a good sales letter, you should also need to have a good product. You product could be an e-book, any video / audio files, software program, newsletter or articles and etc.

There are a few ways to get a digital product:

1) Create your own
Yes, we may not be a good writer or creator and may have difficulties coming with a digital product. There are a few ways to walk around it. You could either engage a freelancer from Elance.com or grab an e-book to write it yourself (See: How to write an e-book in less than 7 day).

2) Getting a ready available products
You could easily get some digital products if you search through the internet. There are lot of people trying to sell you the resell rights for their products. My recommendation is to get various products with resell rights at one go so that you could sell them individually and make more profits. One of recommendation was ValuedOnlinePackage.com where they sell quite a comprehensive package with all the resell rights.