Regardless
which approaches you are to take, you should
have an opt-in page to allow your visitors to
enter in their name and email addresses. This
is very important as it will help you to promote
your product or services at a later stage and
turn your visitor to prospect and subsequently
to your customers.
Targeted opt-in email list is one of the most
powerful website promotion and Internet marketing
strategies. Email is still the most fundamental
and convenient form of global communication.
And because emails are sent directly to the
recipients genuinely interested in the offers
they signed up to receive, the opt-in email
list gives you a good chance to offer them products
and services or entice them to perform another
action that will generate revenue.
You could know more about how to setup an opt-in
page using auto responder tool. However, you
will need to subscribe the tool before you could
use it. Simply get to the auto responder webpage
and take a tour. They will tell you more about
setting up of an auto responder to capture your
visitor information (i.e. also commonly known
as setting up a building list). The tool is
particular useful to capture your visitor data,
as well as following up with them. You can find
more details on Auto responder tools under Web
Marketing section.
Sales
page
You will need to draft a killer sales
letter to put into your sale webpage so as to
increase your sales. You could easier get a
killer sales letter written by an expert or
written yourself in any word document. The content
of a killer sales letter should cover the followings:
1)
Why there is a need for your product in the
market?
2) Why your visitors want to buy from you and
not from your competitor?
3) What benefit can your visitors get if he
buys the product from you?
4) Why there is a need to buy the product now?
Note
that a killer sales letter will be considered
good if it has 2 % conversion rate (In other
word, if 2 out of 100 visitors that view your
killer sales letter actually buy the product
from you). See an example of a good killer sales
letter. This killer sales letter has been drafted
by an affiliate expert, Ewen Chias. He is a
number #1 affiliate expert in the world.
Transaction
Page
You will need to have a backend payment merchant
to deal with those purchases from your customer.
You will need to apply through them to sell
your products. They will guide you through and
provide a link to you so that you could link
this URL address to your webpage.
The
backend payment system will be covered more
in details in the other section.
Getting
Digital products
Besides having a good sales letter, you should
also need to have a good product. You product
could be an e-book, any video / audio files,
software program, newsletter or articles and
etc.
There
are a few ways to get a digital product:
1)
Create your own
Yes, we may not be a good writer or creator
and may have difficulties coming with a digital
product. There are a few ways to walk around
it. You could either engage a freelancer from
Elance.com
or grab an e-book to write it yourself (See:
How
to write an e-book in less than 7 day).
2)
Getting a ready available products
You could easily get some digital products if
you search through the internet. There are lot
of people trying to sell you the resell rights
for their products. My recommendation is to
get various products with resell rights at one
go so that you could sell them individually
and make more profits. One of recommendation
was ValuedOnlinePackage.com
where they sell quite a comprehensive package
with all the resell rights.
